Germany’s mobile internet advertising is on the rise. Bundesverband Digitale Wirtschaft (BVDW) said in its MAC Mobile-Report 2013/01 that Germany’s mobile ad spending reached €62 million in 2012. This figure is expected to rise by 70% or €105 million before 2014. This is one big reason why many local companies are switching to go online. Mobile internet in Germany is now on its all-time high, and a lot of businesses already jumped ship by pushing some of their advertisements to the mobile market. If you’re an owner of a startup company, you might have heard lots of advice about online business. However, you may not have yet heard this advice from others: if you want to start a business in Germany, the best place for you to start is Berlin.
Aside from thousands of local German firms starting their online businesses in Berlin, companies from London, Venice, Paris, and other European cities think that Berlin is the next biggest hub for online ventures, thus starting a movement called the “Berlin Startup Scene”. Among the ventures that found paradise in Berlin are Mountain, Rocket Internet GmbH, photo sharing app EyeEM, and mobile messenger app Zoobe. These companies started with a very small number of employees but have since expanded after trying their luck in Berlin. The Berlin Startup Scene goes like this: starting companies open their business with a capital ranging from €75,000 to €377,000 and with a very good business concept, the particular business will be given the chance to grow through financial aids from bigger German companies who can see the potential of their ventures.
News of Berlin as a great techno hub has spread all over the globe. Even some companies in the United States—which is perceived by many economies as one of the centres for mobile growth—are predicted to try their luck in Germany. Bally Technologies and iSoftbet, two of the biggest gaming technology providers in the US, teamed up to conquer Germany and other European nations. Under the agreement, the two software companies will form a united front to bring online slot machines and other betting games in the Eurozone. Their gaming applications won’t have a hard time penetrating the European market as people there are also fond of mobile games like poker, bingo, casino, and lottery. This is mainly because of the German government’s efforts to help local or foreign websites in fulfilling their goals.
If you are looking for a place to start your online project, you should take a chance in Berlin. Who knows, you might just find your luck there?